Art Direction - UI/UX - Graphic Design
I’m a versatile designer specializing in graphic, web, and product design to help grow your business. Let’s build something great!
I’m a versatile designer specializing in graphic, web, and product design to help grow your business. Let’s build something great!
I’m a versatile designer specializing in graphic, web, and product design to help grow your business. Let’s build something great!
Expert Designer
Gustavo Holanda Castelo, nice to meet you.
Brief initial presentation of myself and my background.
Hello I am Gustavo Castelo
Art Director/Designer based in Brazil.
I’ve built my career wearing multiple hats across advertising agencies of all sizes. My versatility, resilience, and commitment to high standards define the way I create and lead in design.
Awards:
- D&AD New Blood
-Colunistas/SP - Silver
I'm Gustavo Castelo, an Art Director & Designer based in Fortaleza, Brazil. I specialize in transforming ideas into powerful visual experiences, blending creativity and strategy to bring concepts to life.
Product Design
UX Design
UI Design
Framer
Branding
Figma
Advertising
Marketing
Founder
Castelo Studio
2022 - Now
Founder
Castelo Studio
2022 - Now
Founder
Castelo Studio
2022 - Now
Creative Director
Em Rede
2018 - 2022
Creative Director
Em Rede
2018 - 2022
Creative Director
Em Rede
2018 - 2022
Creative DIrector
Oráculo X5
2014 - 2018
Creative DIrector
Oráculo X5
2014 - 2018
Creative DIrector
Oráculo X5
2014 - 2018
Designer & Art Director
ID/TBWA
2013
Designer & Art Director
ID/TBWA
2013
Designer & Art Director
ID/TBWA
2013
Designer & Art Director (Intern)
Y&R
2012
Designer & Art Director (Intern)
Y&R
2012
Designer & Art Director (Intern)
Y&R
2012
Designer & Art Director (Intern)
Agência Click Isobar
2011
Designer & Art Director (Intern)
Agência Click Isobar
2011
Designer & Art Director (Intern)
Agência Click Isobar
2011
How I do it
Meet The Process
Simple, streamlined process is what brings ideas to life.
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
1
Have an Idea
Everything starts with an Idea. For a proper and strong idea you need to know who you talking to and what you want to say to them.
Step 1
2
Execution
Translate the idea into visuals, words and experience. In that step every detail matters.
Step 2
3
Feedback
Test, listen, and consider. Involving the audience in the choices ensures the outcome is perfectly tailored.
Step 3
4
Iteration
Refine what was identified in step 3, while maintaining consistency with what was defined in steps 1 and 2.
Step 4
We are on the same team.
We are on the same team.
We are on the same team.
I'm here to make your life easier.
I'm here to make your life easier.
I'm here to make your life easier.
My Toolkit
Skill Set
I can help you in all those areas.
UI/UX Design
Designing to craft interactive, human-centered experiences that make the complex feel simple and intuitive.
UI/UX Design
Designing to craft interactive, human-centered experiences that make the complex feel simple and intuitive.
UI/UX Design
Designing to craft interactive, human-centered experiences that make the complex feel simple and intuitive.
Graphic Design
Crafting dynamic, engaging visuals that amplify your brand and resonate with your audience.
Graphic Design
Crafting dynamic, engaging visuals that amplify your brand and resonate with your audience.
Graphic Design
Crafting dynamic, engaging visuals that amplify your brand and resonate with your audience.
Logo Design
Designing unique, scalable, and impactful logos that bring your brand’s essence and stand the test of time.
Logo Design
Designing unique, scalable, and impactful logos that bring your brand’s essence and stand the test of time.
Logo Design
Designing unique, scalable, and impactful logos that bring your brand’s essence and stand the test of time.
Web Design
Crafting impactful, brand-aligned websites designed to captivate users, maximize engagement, and deliver measurable growth.
Web Design
Crafting impactful, brand-aligned websites designed to captivate users, maximize engagement, and deliver measurable growth.
Web Design
Crafting impactful, brand-aligned websites designed to captivate users, maximize engagement, and deliver measurable growth.
Framer Migration
Video & Motion Graphics
Copywriting
Art Direction
Visual Design
UX
Icons
Social Media
Landing Pages
Optimization
Expertise
Expertise In Numbers
Trusted by 100+ happy clients, in 10+ years of design.
100+
Happy clients
100+
Happy clients
100+
Happy clients
10+
Years of design
10+
Years of design
10+
Years of design
3K+
Designed Pieces
3K+
Designed Pieces
3K+
Designed Pieces
FAQ Section
Questions, Answers
Get quick answers to your most pressing questions
What is your background?
I built my career in advertising agencies—most of them digital—where I designed ads, posts, websites, apps, and landing pages. I also created motion graphics for banners, videos, case studies, and films. Along the way, I wrote ads, scripts, and manifestos, and I’ve had the opportunity to lead and manage creative teams.
Do you have UI/UX experience?
What design tools do you use?
You can work in a fast paced environment?
What is your expertise?
What industries have you worked with?
Can you code?
What is your background?
I built my career in advertising agencies—most of them digital—where I designed ads, posts, websites, apps, and landing pages. I also created motion graphics for banners, videos, case studies, and films. Along the way, I wrote ads, scripts, and manifestos, and I’ve had the opportunity to lead and manage creative teams.
Do you have UI/UX experience?
What design tools do you use?
You can work in a fast paced environment?
What is your expertise?
What industries have you worked with?
Can you code?
What is your background?
I built my career in advertising agencies—most of them digital—where I designed ads, posts, websites, apps, and landing pages. I also created motion graphics for banners, videos, case studies, and films. Along the way, I wrote ads, scripts, and manifestos, and I’ve had the opportunity to lead and manage creative teams.
Do you have UI/UX experience?
What design tools do you use?
You can work in a fast paced environment?
What is your expertise?
What industries have you worked with?
Can you code?