Baby Stuff Exchange Design System
Design System for an app where mothers and fathers can exchange items their babies no longer need for others appropriate to their age.
Client
Baby Stuff Exchange
Service Provided
Brand System
The Goal:
Design a brand system for an app that facilitates the exchange of baby products. The identity needed to combine trust and clarity with warmth and playfulness—reflecting both the practicality of swapping items and the emotional bond of parenting.
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The Challenge:
How to create a brand that feels safe, reliable, and consistent while also being flexible enough to adapt across multiple platforms and touchpoints? We needed a system that would resonate with parents, avoid incoherencies, and scale seamlessly without losing its human-centered essence.
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The Result
The outcome was a comprehensive and flexible brand system. A soft color palette inspired trust, clean typography reinforced clarity, and playful accents brought a sense of joy and care. Backed by a detailed brand guide, the system ensured consistency across platforms and scenarios. When applied to the app, it delivered a unified, intuitive, and warm experience—building both usability and community.
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