Logotype & Visual Identity for Arc
The Arca de Noé is a grand entertainment venue where people can experience the same hope Noah felt, in a fun and unique way. The Ark was designed to cross the ocean and, over the course of two years, travel through Brazil’s main capital cities—offering the Brazilian people an incredible glimpse into Noah’s journey while bringing development and prosperity wherever it goes.
Client
Arca de Noé
Service Provided
Brand Design
The Goal:
Develop a logotype and visual identity for Arca de Noé, a large-scale entertainment venue designed to bring Noah’s Ark to life. The project aimed to capture the sense of hope and wonder behind the biblical story while creating an engaging, modern identity that could travel across Brazil’s major capitals.
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The Challenge:
The Arca was not just a venue—it was an immersive journey meant to inspire joy, faith, and a sense of discovery. The challenge was to design an identity that balanced tradition with modern appeal, speaking to diverse audiences while being flexible enough to work across different cities, platforms, and experiences.
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The Result
We created a distinctive logotype and visual identity system that reflected both the grandeur of the Ark and the hope it symbolizes. The design language was versatile, adapting seamlessly to different applications while maintaining consistency. As the Arca traveled across Brazil, the visual identity helped unify the experience, making the project instantly recognizable and emotionally resonant for audiences nationwide.
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